Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google ...

Poorly placed, low-quality, repetitive ads are more the scourge of streaming than they ever were of broadcast prime-time, ...

2. Donated Media Value: Understanding the value of the media placements helps gauge the financial impact of your campaign. If your impressions are lower, but your donated media value is high, those ...

Speaking to e4m, Siddharth Merrotra, Head of Business Development at Krafton India, offered a deep dive into the company’s ...

Factor Communications, writes about how brand awareness has evolved from traditional billboards to algorithmic precision ...