LinkedIn video ads allow you to target decision-makers using criteria like job title, company size, and industry. To be effective, your ads should be creative, clear, and memorable.

With LinkedIn now rolling out AI-powered video ads and Live Events promotions, its partnership with DoubleVerify is a strategic move in helping brands better utilize the platform's recent video boom.

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

As LinkedIn doubles down on video functionality, the B2B social-media platform is expanding its partnership with the Media Rating Council (MRC) accreditation audits to include new video ad metrics ...

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.

Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, now ...

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

AJ is the host of The LinkedIn Ads Show Podcast and has managed five of the world's Top 10 LinkedIn Ads account. He's a ginger and a triathlete. He lives in Utah with his beautiful wife and five ...