Today is the 50th anniversary of one of the world's biggest brands, Microsoft. How was this computing firm born? Inspiration struck when Bill Gates and Paul Allen saw the magazine cover of Popular ...

Microsoft ranks as the second most valuable brand worth $69.3 billion, up 10%. After years of getting beaten up in the press and by users, the $94-billion-in-sales company is suddenly cool again ...

Google took top place, with a brand value of $158.8 billion, followed by Apple at $147.9 billion, and IBM with $107.5 billion. Google’s value surged even more than Microsoft’s in the past year ...

Microsoft needs to launch a new brand to handle its security products successfully according to co-founder and CEO of Kaspersky Labs, Eugene Kaspersky.

It’s all part of improving Microsoft’s brand perception, and a general admission from the company that it’s ready to be loved again. @Luke5SOS No need for amnesia, this love is real.

Microsoft might be overhauling its Windows and Windows Phone operating systems this year but that’s not all, because for the first time in 25 years, it has launched a brand new corporate logo ...

Microsoft isn’t the first company to mistake a name for a brand. But there’s a difference, and it’s an important one. A name is what you decide to call something.

Microsoft will stop manufacturing its own mice, keyboards, and webcams sold under the Microsoft brand. It will now focus on Surface-branded PC accessories instead.

I’m often accused of being overly loyal to a brand (Microsoft), but it’s easy to see when people are being just as loyal to their own (Apple, Google, VMware, and so forth).

A new list of the top 100 global brands in 2011 ranked Microsoft at number three, behind IBM at number two but ahead of Google at number four and Apple at number eight.