Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

The Air Jordan 5 Retro Grape have been revived after 12 years. This highly anticipated return marks one of the most requested ...

Last summer, the Seattle Storm shared a three-photo carousel of now Las Vegas Aces guard Jewell Loyd wearing a pair of vibrant shoes. "Kicks in color," the caption read, with fitting paint canvas and ...

These innovators collaborate with people with wide ranges of sensory and physical disabilities to design products that ...

Women's sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, ...

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

On the heels of WNBA power couple Courtney Vandersloot and Allie Quigley’s Pride-inspired sneaker drop, celebrated gymnast ...

The Fanatics CEO sits down with Boardroom’s Rich Kleiman to discuss the driving force behind the company’s inaugural Fanatics ...

Spend enough time talking to the the Philly-born businessman and you'll quickly discover his passion for Fanatics.

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.