Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

Barkley pulled off the hurdle-seen-round-the-world in a pair of Nike cleats fashioned after LeBron James’ fourth signature ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Murray McCory, who founded JanSport while a student at UW and whose lightweight backpack, revolutionized school life for millions of students, died Oct. 7 in Seattle.

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Boeing, Starbucks, and Nike face critical turning points. Discover how they can realign with core strengths to overcome challenges and achieve lasting success.

These days, it’s fairly common for Saturday Night Live cast members to appear in commercials, like how Colin Jost decided to shill for Amazon while rubbing his awesome life in all of our faces. And it ...

Growing use of generative AI to help with product design can help shorten the window from conception to production, reducing ...

Trained using tens of millions of human responses to ads, DAIVID Self-Serve uses a predictive algorithm that lets advertisers know within minutes the emotional and business impact of a video or image, ...

Which Nike shoes are best for men? With decades of trusted, high-performance products and a range of famed endorsers, Nike is a go-to brand when it comes to fitness. A pair of Nike shoes offers ...

The Nike employee responsible for getting Wu-Tang its own sneaker was Drew Greer, a footwear product director for limited-edition styles. In a 2021 podcast interview with Complex, Greer (who left ...