"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...

Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app. New-ish name. The plot twist everyone’s ...

Warner Bros. Discovery CEO David Zaslav names the four main superhero characters of the DCU who will be important "asset ...

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

Plus, it discussed new ad tech and IP for ad partnerships.

The Dallas Mavericks' improbable lottery win grants them the coveted No. 1 pick in the 2025 NBA Draft. While Cooper Flagg is ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...