Good luck trying to wrap your head around this latest wellness craze. Kim Kardashian’s intimates brand Skims broke the internet this week with its newest launch: shapewear — but for your face. The $48 Seamless Sculpt Face Wrap is being billed as a “must-have addition to your nightly routine.

Anthony Hopkins posted a video wearing a Skims face wrap, which has drawn comparisons to his Hannibal character: "Don't be afraid to come over."