Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
The deal combines the maker of Nutella with the company behind Froot Loops cereals, diversifying its chocolate-heavy portfolio at a time of high cocoa prices.