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Liverpool’s new kit: How Adidas launched 10-year deal – and what’s our verdict?
Liverpool’s Chief Commercial Officer, Ben Latty said: “This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”
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