DC, Mattel and McFarlane Toys

Mattel wins back lucrative rights to make DC-themed action figures, other toys
Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.
Why DC’s Toy Line Move from McFarlane to Mattel is Such a Huge Deal
DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way. Mattel and Warner Bros.
Mattel, Warner Bros. announce multiyear licensing deal for DC characters
Global Consumer Products announced a global, multiyear licensing agreement utilizing DC’s entire library of characters and storytelling. Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures,
Warner Bros DC & Mattel Ink Multi-Year Consumer Products Deal
Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing DC's entire library. Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures,
Heroic Partnership: Mattel, Warner Bros. Ink New DC Licensing Agreement
Mattel and Warner Bros. Discovery Global Consumer Products enter a multi-year licensing agreement to utilize the DC franchise. With the partnership, Mattel will promote the DC universe through a full range of products.
Mattel Reclaims DC Toy Rights in Licensing Deal With Warner Brothers Discovery
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.
DC toys return to Mattel in the second half of 2026
Warner Bros. Discovery Global Consumer Products has announced that in the second-half of 2026, Mattel will be the home for all DC toys in a multi-year, international agreement. The two companies
Mattel and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Licensing Partnership for DC Characters and Stories
Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global, multi-year licensing agreement utilizing DC’s entire library of beloved characters and legendary storytelling.
Mattel and DC reunite in toy partnership as superheroes find new home
MUMBAI: In what industry insiders are calling a "plastic fantastic reunion," Mattel, Inc. and Warner Bros. Discovery Global Consumer Products have announced a global licensing agreement that will see Batman and friends return to their former toy maker starting in late 2026.
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The DC Multiverse Ends as DC Comics Debuts New Mattel Partnership
That is right, Mattel has announced a new multi-year licensing partnership with Warner Bros. to give new life to DC Comics, yet again. In 2019, Mattel originally lost the license to McFarlane ...
Morningstar10mon
Mattel's Profitability on the Upswing as Sales Stabilize and Cost Savings Initiatives Bear Fruit
Mattel's inability to capture entertainment and licensing contracts could lead peers to become more attractive. Prior losses of contracts like the DC Comics boys license display difficulty ...