The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns ...

I have typically spent hours each week researching, reading and experimenting with AI tools. That all changed a few weeks ago ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to ...

Publicis Groupe is officially acquiring indie identity solution Lotame.The announcement:Publicis Groupe [Euronext Paris ...

Publicis said the resulting combined data and identity assets will enable clients to reach 91 per cent of adult internet users with personalised messaging at scale with greater accuracy.