As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...
Publicis gets its hands on Coke's N. American media account, which was with WPP
North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...
Indian Television Dot Com18h
Publicis steals Coca-Cola's $800 North American media crown from WPP
Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...
Campaign Live19h
A tale of two holding companies: WPP and Publicis
WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...
Campaign Live23h
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.
Letter from the editor: Madwell and Ad Age’s A-List
Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...
Southwest social post on baggage policy change draws backlash—how a joke backfired
Southwest is inviting controversy with a tone-deaf social media post amid consumer backlash to the end of its bags fly free ...