People A Portland, ME Optician/Owner Who Loves Being ‘The Glasses Guy’ But Hates Cleaning Them Plus how he may be responsible for not one but TWO America’s Finest wins.

Luxury retail is facing mixed signals from shoppers with softer sales on forecasts for the rest of the year, according to CNBC, which highlighted four trends that luxury retailers should watch out for ...

People The Power of Simplicity: An Argument for ‘Less Is More’ in Optometry When you remove the clutter, what remains is the essence of great care: Trust, clarity, and connection.

Press Releases Vision Expo West Announces Finalists for VSP Vision Innovation Challenge 2025 Meet vision care’s most groundbreaking startups at launchpad.

People 3 Signs That Your Optical Merchandising Is Losing You Sales Sticking to “what you’ve always done” is keeping you from massive opportunities, and these red flags signal you’re stuck.

People Using Email Automation to Stay Connected with Your Patients It’s about more than reminders. Think educational content about eye health, exclusive promotions for subscribers, or post-appointment ...

Press Releases Optical’s Biggest Players to Showcase Latest in Eyecare and Eyewear at Vision Expo East 2025 Vision Expo East 2025 in Orlando is set to redefine how the optical industry connects, ...

Headlines How Many E-Gadgets Per Household? Latest stat likely to put smiles on faces of consumer electronics retailers.

“PECAA and VSP Vision are fully committed to the success of private practice, and we are so happy that the Vision Exam Rebate is resonating with independent doctors,” said PECAA President Jonathan ...

In 2025 It’s Time to Get Uncomfortable Everything you’ve ever wanted awaits ... on the other side of a little discomfort. We’ve got 26 ideas to help you tackle that major task, change, or new project ...

Press Releases ZEISS Announces Relocation of US Headquarters, Completion of New Lab Existing ZEISS Vision Care laboratory and distribution center in Kentucky becomes home to U.S. corporate ...

(PRESS RELEASE) The Vision Council’s government and regulatory (GR) affairs team actively monitors pending and effective vision care legislation at the state level, which helps members address managed ...