New technology combines Data Axle's proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation DALLAS, May 13, 2025 /PRNewswire/ -- Today, Data Axle, ...

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

New platform automatically resolves data quality issues upstream to deliver accurate, AI-ready customer data in real time across the enterprise WELLESLEY, Mass.--(BUSINESS WIRE)--Redpoint Global, a ...

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights.

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

As with all forms of AI and machine learning, agentic AI will require guardrails and human oversight to avoid harmful ...

Likes and hearts are not real connection. AI-powered wearables may be the future of how we shop, date and connect.

In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...

Too often, people show up to an LLM with only a vague idea of what they’re looking for, trust the AI model to do their work ...

The company says its redesigned Opal platform supports specialized AI agents and advanced workflows to automate content ...