The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
Tech-powered production company Untold Fable today launched Authored – a new licensing platform that provides advertisers with access to a unique library of editorial-style photos and videos, sourced ...
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...
A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.
The program includes limited-edition bottles and events honoring the hip-hop histories of Atlanta, Chicago, Detroit and New ...
Until now, audio ads have lacked reliable attribution with real business results like foot traffic. While most ad platforms ...
New mover marketing is not new. The Welcome Wagon® has been welcoming new neighbors since 1928. What is new (and exciting) ...
It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...
While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped Donald Trump regain the presidency, the company’s financials still don’t look great and could ...