UK and US-based insight consultancy Basis Global has hired Noelle Weaver, previously MD at Foresight Factory, as Head of ...

In the US, CX software and solutions specialist Zendesk has acquired analytics platform HyperArc, a provider of real-time ...

Irish insight and business advisory practice Opinions Group has launched a new division called deciZr, dedicated to building ...

YouTube has dropped its subscription to UK video consumption measurement and ad currency provider Barb, according to reports.

In San Francisco, data science company AlikeAudience has launched a data collaboration tool called AURAR, promising marketers ...

In Canada, MR, opinion research and analytics firm Leger has promoted company veteran Kyle McGee to Vice President, Analytics and Statistics. Leger was established in 1986 and is 'the largest Canadian ...

In Salt Lake City, data quality measurement clearing house DQC has announced enhancements to its platform, promising to ...

In Irvine, California, PriceSpider has changed its name to Wayvia, and launched Wayvia MCP (Model Context Protocol), an AI ...

New York-based MAPS Insights has launched the MAPS Reputation Index, a new analytics offering which it says goes beyond ...

Data firm LiveRamp must defend itself against a class action alleging violation of state and federal privacy laws, a ...

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...

British-based communications and performance marketing agency IDX has appointed Richard Simons as its new Worldwide CFO. He ...