Apple CEO Tim Cook rallied the troops at an unusual hour-long company meeting at the end of last week, talking up what he ...

If the hundred-million-dollar AI investments at Microsoft, Google, and Amazon—and NFL-level salaries for AI talent—weren’t ...

The company’s "one more thing" mentality, reflected by founder Steve Jobs's surprising product reveals at Apple keynote ...

Apple CEO Tim Cook stated that most iPhones sold in the US during the last quarter were made in India, despite Donald Trump's ...

Beyond software, Apple is investing heavily in AI infrastructure. Cook told employees that 12,000 new hires were made last ...

The iPhone maker turned in an impressive performance, as tariff fears sent US consumers rushing to stores before prices rose, ...

According to a daily count, Timothy Donald Cook passed a milestone last week: No one has been Apple CEO longer than him.

He was speaking at a rare all-hands meeting at Apple’s Cupertino campus following the company’s latest earnings report, where he emphasised that Apple must act swiftly to move ahead of other players ...

Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.

To keep up with AI, Apple is "very open" to takeovers. Tim Cook believes that new AI devices cannot replace the iPhone.

Tim Cook revealed that tariff concerns led to a surge in Apple product purchases in April. Consumers feared price hikes and ...

Ever since the artificial intelligence (AI) mania first gripped markets in 2023, Apple (AAPL) has been trying to convince ...