Jan 22, 2025 · Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable technology company in the world. Originally known for desktop computers, Apple was one of the first companies to switch to the graphical user interface (GUI) and saw success with the first ...

Jan 22, 2025 · TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year. Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available ...

Jan 22, 2025 · The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted their interests and preferences to a “post-Covid” world. The five most downloaded apps mirrored the previous year, although Instagram surpassed TikTok in total downloads for 2023. Meta’s ...

Mobile app analytics is the pillar of mobile app marketing, mobile apps success on a market is hinges on how much quality data is being accumulated, processed and put in use to make educated decisions about taking certain marketing steps, adding or removing certain features in the app, and more.

Jan 22, 2025 · Mobile games make up the majority of video games released each year, with thousands of new additions to the Apple App Store and Google Play Store every year. By the mid-2010s, mobile games had surpassed console and PC in volume and revenues, and that gap has continued to widen into the 2020s, with mobile games accounting for over 50 percent of game revenues. In terms of popularity, hundreds of ...

2 days ago · According to a recent report, the number of abandoned apps on app stores rose 6% from 1.76 million to 1.86 million in Q3 2022.The number of ‘super abandoned apps’, those that haven’t received an update in over 5 years, climbed to 348,000.

Jan 21, 2025 · Today, the bulk of digital advertising is run on mobile devices. To plan and run their mobile advertising campaigns, advertisers need metrics to assess future expenses or to compare current campaigns’ performance against the industry benchmarks. Of course, costs are the staples of ad metrics. The most basic and fundamental costs that define mobile advertising are Cost Per Mile (CPM rates ...

App rankings data of the top 50 most downloaded and highest grossing apps and games on the iOS and Google Play app stores.

Feb 17, 2022 · App Annie has changed its name to data.ai to focus on “unified data AI”.. With the name change, the company aims to solidify its vision to drive digital performance through consumer and market data insights powered by AI technology.

Oct 17, 2024 · AppsFlyer is your go-to platform for everything you need in mobile marketing. It’s an open platform that offers you measurement, analytics, engagement, and fraud protection technologies. With AppsFlyer, you can get all the answers you need to make the right decisions for your business and customers. It’s like having a superpower that lets you see what works in your marketing efforts and ...